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Category Archives: Consumer Goods

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Diversity and Inclusion

What Lean In Means for Women of Color

by Daria Burke

Sheryl Sandberg’s self-described feminist manifesto is provoking thought, challenging paradigms and causing women everywhere to ask, “What does this mean for me?”

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College Student

Marketing Career Paths in the Luxury, Retail, Fashion and Beauty Industries

by Daria Burke

Over the past decade, the MBA has become a rapidly developing area for talent recruitment in the luxury/retail/fashion/beauty industries. Increasingly competitive landscapes and omni-channel consumer behavior has forced companies ranging from Tiffany to Target to increase investment in product marketing, e-commerce, digital marketing, social media and CRM. As such, the range of marketing opportunities in the luxury and retail space varies as greatly as each brand’s unique selling proposition.

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Women of Leadership Profiles

Lorella Zanardo – Unilever: A Guiding Passion

Lorella Zanardo grew up in Italy and studied English and German literature abroad. She wanted to travel the world, and work as an actress. But circumstances suggested a different direction.

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