Personal Finance

Taking Control of Your Financial Future

January 22, 2013
12:00pm EST

What does it take to be successful in business and with your money? To uncover the secrets to success, Citi’s managing director and head of digital partnerships, content and social, Linda Descano, CFA®, embarked on a virtual listening tour with men and women across the country about their financial and professional journeys.

Since you need to start with your own personal finances in order to effectively manage all of the rest, Linda will share the secrets that she heard during her tour, distilled into 7 simple strategies to help you take control of your financial future.

Attend this session if you want to learn how to:

  • Own your financial health
  • Prioritize, plan and focus to achieve your financial goals
  • Assemble the right team to help you think through your financial options
  • Have the money conversations you need to strengthen your family’s financial future

This session is targeted to women professionals at all levels and current MBA students.

This webinar is presented by:

Linda Descano, CFA®
Managing Director and Head of Digital Partnerships, Content and Social, North America Marketing, Citi, and President and CEO, Women & Co.

Linda Descano serves as a Managing Director and Head of Digital Partnerships, Content and Social for North America Marketing at Citi. In this role, she is responsible for creating and delivering competitively differentiating consumer engagement experiences in digital and social channels to drive brand health and business goals.

In addition to her marketing role which she took on in 2012 Linda is also President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary to get them thinking and talking about money. Linda joined Women & Co. in 2003. Linda serves on the Board of Directors of the Girls Scouts of the U.S.A., the Director’s Council of the Penn Museum of Archaeology and Anthropology and the Fab & Fru Advisory Board. She also serves on the National Board of Directors of Step Up Women’s Network and is a past chair of their New York Board.

A native of Philadelphia, Linda attended Temple University and Texas A&M University. She has a Bachelor of Arts in Geology and holds a Chartered Financial Analyst® designation.

Note: This session is not intended to provide individual investment advice and presenters will not make predictions or offer individual guidance. Each individual should make decisions guided by their own unique situation and discussions with a qualified financial advisor. Forte is not recommending any individual financial firm.

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