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Europe’s Top B-School Courts Women by Learning What ‘Candid Americans’ Want

Featured on Businessweek

About 17 percent of the students at the University of London’s London Business School’s full-time MBA program hail from North America. Just under one-third are women, according to Bloomberg Businessweek’s latest rankings profile.

LBS, which earned top place in our ranking of international MBA programs, wants more applicants who fit both criteria. “Two years ago, we set a target for 30 percent [women students]—we’ve exceeded that every year,” says Wendy Alexander, an associate dean at the school. “But if you look at where Wharton and others are, we need to do better.”

That’s one reason she commissioned Austin (Tex.)-based nonprofit Forté Foundation to study North American women enrolled at LBS and four other leading European business programs. The idea was to get a better sense of who was attending and to encourage more women to relocate to Europe.

 

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